Reaching out to customers leads to greater engagement, and greater engagement results in increased sales. The problem is, sending the same email to your entire customer database limits the impact of that outreach. Information and insights are key to making an impact with customers, and most basic email marketing solutions are limited in what they can offer. While basic email campaigns make it possible to take this first step with customers, basic email marketing solutions can’t provide information about who those customers are, what those customers are looking for, and where those customers are in their sales journey.